What is print ready artwork?

This is a question we get asked a lot. If you plan on supplying files for a job, take note of the following points to ensure a perfect print.

  • All files must be supplied in a CMYK colour format as this represents the colour that will be printed. We sometimes receive colour references for RGB, however this format was created to represent colours on screen only and so may appear differently when printed.
  • For us to print your artwork, in most cases we need files supplied as PDFs.
  • The resolution of a reproduction is determined by how many pixels are used digitally to recreate the images. The greater the number of pixels, the higher the resolution. High resolution images should have at least 300dpi (dots per inch) at 100%.
  • Most finished artwork needs to be supplied with ‘trims and bleed’. ‘Bleed’ refers to part of the design that will be trimmed off when the print is cut to size. The purpose of this is to prevent any white borders around the design as we are not having to cut right up to the edge. ‘Trims’ are then needed to indicate the final size of the print after the ‘bleed’ has been cut off. If you do not have trims and bleed, we may have to add system time charges before we go to print.
  • It is also important to keep a ‘safe area’ on the inside of the trims to ensure than any text on imagery isn’t at risk of being cut off.
  • Please ensure that files are supplied as single pages instead of spreads.
Trims and bleed example.

Trims and bleed example.

2018-07-23T15:49:12+00:00January 16th, 2017|